Wednesday, December 30, 2009

How to double your wholesale real estate deals

I'd like to share with you a little secret I learned that caninstantly double (or triple) the number of deals you close on ifyou wholesale houses. Have you ever heard of the saying, "The fortune is in the followup?" This is very true in wholesaling houses as well. But it's notabout just following up. it's about following up intelligently.Let's use a hypothetical marketing campaign where you mail out 500postcards/letters to find motivated sellers. There is a goodchance that out of those 500 postcards mailed, you will get 30 ormore calls from sellers, but only 3 or 4 of the calls will be from'motivated' sellers.Out of those people, only one or two (usually just one) of thesemotivated sellers actually fits my criteria that I use to decide ifthe deal is worth my time. Most investors would discard the leadsthat didn't fit their criteria and focus on the one deal that did.What I do (and what you should do also) is create a file of thesemotivated sellers and make a separate marketing campaign thattouches base with them on a regular basis for up to one-full year.You never know what can happen in that time and a deal that mightnot have fit your criteria can change and become a great deal foryou. By consistently putting your name in front of these people (viaemail and/or direct mail), you stand a great chance of closing adecent amount of additional deals.Using this little tactic, you can easily DOUBLE the amount of dealsyou eventually close because you simply followed-up with a separatemarketing campaign to those motivated sellers that almost met yourcriteria. All the best,

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